It’s not surprising that the USA is one of the most youth and beauty-obsessed destinations. they’re also one of the most fat-phobic places in the world. The most obsessed with physical beauty, they also have an incredibly narrow view of beauty. And just in the past 10 years, there has been a whopping 446% increase in both cosmetic surgical and non-surgical procedures. The marketing in the US when it comes to being beautiful is unlike any other country’s.